Are you wondering how a mobile app could benefit your business? How can you leverage the huge distribution capability of app store to bring more leads for your business?How to create an extra stream of cash flow for your business using apps?
While there are number of ways to do it, here are 3 popular strategies you can use mobile apps for your business benefits.
- Lead Generation – Create apps that are useful tools for your target market: There are millions of users in the appstore and many thousands of them could be your potential customers. Think about tools that would be really useful for your target customers. For example, if you are home loan mortgage broker, think about an app that would let home buyers calculate how much they can borrow, stamp duty on a property, etc. Users who download this app are most likeley someone looking for a home loan. Once users download your app, you have now established a direct communication channel with your prospect. You can let them contact you anytime by having a tap to call , tap to email buttons in your app. You can contact them anytime by making use of push notifications.You can check out the home buyer’s calculator kit we build for Citiwide Homeloans as an example here. https://itunes.apple.com/gb/app/citiwide-home-loans/id497691850?mt=8
- Improve consumer engagement and create loyalty programs: Mobile apps have revolutionized consumer engagement and took it to a new level. You can let your customers and prospects interact with your business through your mobile apps. Domino’s pizza hero app https://itunes.apple.com/us/app/dominos-pizza-hero/id480021780?ls=1&mt=8 is a great example of consumer engagement. The app makes the pizza ordering process a game and the users can have fun selecting the toppings, bread crust, etc and also order for the pizza through the mobile device. One of our development partners, Photon InfoTech in India worked with Walgreens to create their iphone and ipad app which is great example of customer engagement and loyalty programs app. Customers can refill their prescription bottles by simply scanning their bottles with the app. The app also has a number of reward program features like discount coupons, balance rewards, etc. You can check out the app here. https://itunes.apple.com/us/app/walgreens/id335364882?mt=8&ign-mpt=uo%3D2
- Build an extra income stream by creating paid or freemium apps: As an experienced business, you most likely have the expertise and resources that you can package and sell to your prospects and consumers. For example, if you are a fitness institute , provide fitness classes through videos in your app. You can make your app free and let users pay only if they want to have access to your videos in the app. Fitnessclass app by PumpOne fitness is a great example of how businesses can create paid or freemium apps. DIY(Do it yourself) videos are another great way to create premium apps for your prospects/customers. A good example is the ipad app we built for Sinikka floral designs in Melbourne. While Sinikka’s main business is floral design for events, they created this ipad app which teaches users on how to do the floral design themselves. You can check out the app here. https://itunes.apple.com/us/app/sinikka/id516876759?mt=8
If you would like to know how exactly you can use mobile app for your business, please feel free to contact us.