Building a website has a crucial role to play in the success of your business, no doubt. However, another equally important aspect which is often overlooked is tracking your site’s performance. While you must be spending money on promotional activities to attract more visitors, you also need to monitor and measure how your website is doing in terms of health, performance and visibility to calculate the overall effectiveness of your promotions.
Google Webmaster Tools is a way to know about the impact your website has online and the visibility it has on Google. Once you create an account and log in, you will see a dashboard which has a whole lot of statistics and information regarding your site. From the dashboard you can go on to explore a number of sections, tools and reports. Confusing though it may seem, Google Webmaster Tools is worth the time you spend on it. Here are some aspects you need to pay attention to, for the growth of your business.
The Search Queries section gives you an overview of the search terms that people use to reach your website. It comprises two parts, Top queries and Top pages, which show you the keywords bringing your site maximum traffic and the pages that attract maximum visits, respectively. It provides details of impressions, click through rates and other stats, and will be of great help when you are looking to track the performance of specific keywords and pages. The flexible data filters can help you measure the success of a campaign or a specific event.
Links to Your Site
This report gives you metrics such as the total number of links to your site, the pages that are most linked, who is linking to them, how the data is linked, and more. It lets you know which content your visitors come to most often, and the anchor text that people use to link to your website.
Index Status details the number of pages on your site that Google has indexed. It sheds light on your website’s growth over time and the number of pages that robots have blocked. A consistent increase in the number of crawled and indexed pages shows that Google is able to access your content and is indexing your site.
This section keeps you informed of the errors which Google has found while crawling your site. It is very useful in identifying and locating 404 error pages, missing robot.txt files, DNS issues and more. It helps you address the aforementioned issues at the earliest, so that the usability of your site is not affected.
You can use this section to submit your website’s sitemap(s) to Google. You can also test them to check if they are valid, and view that number of pages in a site, the number of pages that have been indexed and the issues in your sitemap(s), if any. By checking this tool periodically, you can make sure that Google is indexing all the content on your site correctly.
If Google flags your site for having malware, this section is where you will find it listed. Usually, this happens when code has been injected into your forum or comments area, making the site unsafe for users. So, you need to check your malware report regularly to be informed of such threats, so that you can assess the damage, clean up your site right away and submit it for a review.
Fetch as Google
This tool lets you know how exactly Google views your website’s pages. You can use it to check if Google’s spiders see your page in the way you expect them to. You need to enter a URL you want to fetch and you will see the HTTP response, the HTML code, the time taken to download the page and other details. This tool will let you know if Google is not crawling your site properly.
If you would like to know how Google views your website, and what you can do to optimize its online presence, our team at OMate can carry out an in-depth analysis of your site and provide you with a detailed report that includes feedback, suggestions and recommended tweaks to give your site an edge over competitors.